COPYWRITING CASE STUDY - 111SKIN
Social Media captions / blogs / newsletters / press copy / product training / online descriptions / brand decks / pack copy / seasonal gifting product descriptions & naming.
111Skin is one of those brands that you see on the glossy pages of magazines, the squares of celebrity Instagrams, the backstage at fashion week...in every discerning skincare advisors must-have collection.
So it was a real opportunity to work with a super-luxe brand that was in a phase of I worked with the team at a time of rapid growth, to try to keep pace with the huge span of exposure the brand was getting.
High pressure, short deadline turnarounds and volume of requirement meant this was an intense period of writing! The breadth of requirement and juggling the different departments priorities while working remotely was the main challenge. I was instantly immersed in their regular internal Teams calls and became an extension of the team.
There was an established tone of voice to echo through communications, highly scientific information to make accessible, an exceptional heritage and high-luxe products made this a wonderful period of creativity for a truly cult brand.
We worked collaboratively to try to establish some structures that would help cope with the rapid pace at which the business was moving.