COPYWRITING CASE STUDY - CLINIQUE LA PRAIRIE
Clinique La Prairie is the pinnacle of modern luxury skincare.
With a history spanning over 90 years, the brand has built a reputation for its unique blend of medicine, customized lifestyle plans, and nutrition.
The result? An unparalleled approach to preventive medicine. It is with this philosophy in mind that Clinique La Prairie’s experts created the ultimate in daily health routines: a supplement collection that is the result of medical excellence and Life Science research, that have consistently embraced the key pillars of holistic wellness.
Curating a deck of brand copy from brand story and key pillars of communication, through to highly complex scientific information required for web and pack copy, while retaining a high-luxe tone, an established identity and an impressive heritage was the challenge. Staying authentic to the foundations of the range, while pushing the frontier innovation.
Crafting the brand story and key pillars of communication, along with highly technical scientific information for web and pack copy, while maintaining a high-luxe tone, established identity, and impressive heritage was a challenge; but my product development expertise and understanding of skin science made this an exciting opportunity to create a deck of brand copy that stays true to Clinique La Prairie's foundation while pushing the boundaries of innovation.