COPYWRITING CASE STUDY - TROIKIN
Brand Naming / Brand & Founder Story / Tone of Voice / Brand Copy / Pack Copy
I was introduced to Dr Amina through my alliance with The Red Tree Branding Consultancy.
Dr Amina is a family Doctor who was inspired by her own experiences as a child with problem skin and her exposure to early signs of skin damage in youngsters in clinic; to shake up the market of performance, protective children’s skincare and she is doing it
I worked with Dr Amina from name creation through to pack copy artwork, the full creative process which is a thrill.
The drive was to create a brand that was cool, insightful and communicated with relevance to both kids age 5-15 and their caregivers, founded on the understanding that working together makes us stronger.
The name TROIKIN is a playful neologism of bringing three powerful influences together to transform the outcome - parent + Dr. led skin science + child. Leveraging the power of the number 3 as representative of balance; educated habits. - experienced support - skin esteem.
Creating a tone that embodied authority of expertise with the empathy and relevance to stimulate interest in young minds across a broad age range, without intimidating them was the challenge. I worked in partnership with the brand designer to create a visual identity and tone of voice that aligned the STEM foundations of the founder to attract and intrigue young minds; building a vehicle for messaging, brand communications that has longevity and breadth. We wanted to keep the consistency of the elemental table, the STEM influence and use this as a platform to help create simplicity of the brand comms to caregiver and child.
The range has been awarded Silver Junior Design Awards for best new tween/teen toiletries and features on Caroline Hirons’ SKIN ROCKS app as a contributor on kids skin health.